India’s two biggest e-commerce giants, Flipkart and Amazon, are set to launch their flagship festive sales on September 23, 2025. Flipkart will host its Big Billion Days, while Amazon will roll out the Great Indian Festival. Both platforms are expected to see massive participation from tech shoppers, especially those eyeing iPhone deals.
iPhone 17 Series on Sale, But No Discounts
Apple’s newly launched iPhone 17 lineup, including the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air, will be available during the sales. However, these models will not see discounts due to their recent release. Instead, older models like the iPhone 16, 16 Pro, 16 Pro Max, 15, and 14 will see major price cuts. Even the iPhone 13 remains on offer for budget-conscious buyers.
Flipkart Big Billion Days iPhone Deals
Flipkart is positioning the iPhone 16 series as its biggest attraction. The base iPhone 16, priced at ₹79,900, will drop to ₹51,999 during the sale. The iPhone 16 Pro could sell for ₹69,999, and the 16 Pro Max for ₹89,999. Flipkart Plus and Black members will get early access starting September 22. Discounts on iPhone 14 and iPhone 13 will be revealed soon.
Amazon Great Indian Festival iPhone Deals
Amazon is countering with aggressive pricing. The iPhone 16 Pro may go as low as ₹57,105 with bank and exchange offers, undercutting Flipkart’s deal. The iPhone 16 Pro Max will also be available at ₹89,999. Amazon’s iPhone 15 offers are expected to be highly competitive.
Final Verdict
Both Amazon and Flipkart are battling to attract iPhone buyers this festive season. Shoppers willing to upgrade to the iPhone 16 series or opt for slightly older models stand to save big.