Apple has officially confirmed that its next big event will be held on September 9 at 10 AM PT, live from the Steve Jobs Theater in Apple Park, Cupertino. At the event, the company is expected to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Ahead of the launch, prolific tipster Evan Blass has shared leaked images of iPhone 17 series cases from well-known brand Urban Armor Gear (UAG). The leaks give us a closer look at the expected designs of the upcoming devices.
iPhone 17 and 17 Air Design
The iPhone 17 is rumored to closely resemble the iPhone 16, with only subtle design tweaks. The iPhone 17 Air, however, is grabbing attention due to its unique single rear camera housed in a pill-shaped module, somewhat reminiscent of Google’s Pixel devices. Like the Pro models, it will also feature the Camera Control button and the new Action Button.
iPhone 17 Pro and Pro Max Design
On the other hand, the iPhone 17 Pro and Pro Max are expected to sport a redesigned rear camera module. The leaked UAG cases clearly show larger cutouts for the upgraded camera system, hinting at significant improvements in photography and videography capabilities. Both Pro models will also include the Action Button and Camera Control features, continuing Apple’s push for more customizable physical controls.
Software Updates at the Event
Alongside the new iPhone 17 lineup, Apple is also expected to announce the rollout of stable versions of its next-generation software, including iOS 26, iPadOS 26, watchOS 26, tvOS 26, and macOS Tahoe 26.
Price Reference
For context, the iPhone 16 Pro Max currently sells at around:
- 256GB + 8GB RAM: ₹130,900 ($937 approx.)
- 512GB + 8GB RAM: ₹148,900 ($1,099 approx.)
This gives us an idea of the pricing range where the new iPhone 17 series could be positioned.
Final Word
The leaks suggest that while the iPhone 17 may retain a familiar design, the Pro lineup will showcase major upgrades, especially in camera technology. The iPhone 17 Air also looks set to stand out with its distinctive design. All eyes are now on Apple’s September 9 event to see how accurate these leaks turn out to be