Apple will host its fall launch event on September 9, 2025, at the Steve Jobs Theater, Apple Park. The keynote, themed “Awe Dropping,” begins at 10 a.m. PT (1 p.m. ET / 6 p.m. BST) and will be livestreamed on Apple’s website and YouTube channel.
iPhone 17 Pro Highlights
The iPhone 17 Pro introduces major upgrades, including:
- Triple 48MP rear camera system with a redesigned module.
- A19 Pro chip with advanced vapor chamber cooling.
- 12GB RAM for seamless performance.
- Premium aluminum frame with sleeker design.
The Pro Max variant will offer a larger battery and slightly thicker design for extended usage.
iPhone 17 Series Lineup & Pricing
Apple’s 2025 lineup includes four models:
- iPhone 17: 6.3-inch display, 24MP front camera – USD 799.
- iPhone 17 Air: Ultra-thin, 6.6-inch display, 48MP rear camera – USD 899–949.
- iPhone 17 Pro: Flagship performance – USD 1,099.
- iPhone 17 Pro Max: Larger screen & battery – USD 1,199.
This marks the first price increase for the Pro model in nearly a decade, as Apple drops the 128GB option, starting instead with 256GB storage.
Pre-Orders and Delivery Timeline
- Pre-orders open September 12, 2025, at 5 a.m. PT (8 a.m. ET).
- Official release date: September 19, 2025, with global deliveries and in-store availability.
Other Announcements Expected
The event will also feature the Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and accessories like TechWoven cases and new straps. Apple will roll out iOS 26, watchOS 26, macOS Tahoe 26, and visionOS 26.