Apple has reportedly instructed its key suppliers to increase production of the standard iPhone 17 model by 30-40%, following unexpectedly strong pre-orders. The Information reported that both Luxshare Precision and Foxconn, Apple’s main assemblers in China, have been asked to ramp up daily output to meet the higher-than-expected demand.
Consumers Prefer Affordable Models
The move indicates that more consumers are opting for the $799 entry-level iPhone 17 rather than the premium Pro models, which start at $1,099. While the Pro variants feature enhanced cameras, better processors, and superior materials, many buyers appear to prioritize cost-effectiveness over premium specifications.
Implications for Supply Chain
Boosting production will help Apple manage inventory and meet market demand, particularly in key regions where pre-orders have surged. Analysts see this as a sign of strong consumer confidence in Apple’s more affordable devices, which could influence future product planning and pricing strategies.
Apple’s Response
Apple has not publicly commented on the report. However, the request to suppliers underscores the company’s proactive approach in adjusting production to align with consumer demand patterns.
With the iPhone 17 launch generating significant attention, Apple seems prepared to ensure sufficient stock of the entry-level model to avoid shortages while maintaining strong sales momentum for its new generation of smartphones.